It cannot be stressed enough how much of a positive impact a proper social media campaign and strategy can help out a business that is either new or existing. Social media has been able to connect businesses to their clients on a global scale, with a fraction of the infrastructure required for a physical presence.
It is so important that this strategy needs to be considered sometimes during business formation, and definitely have the proper staffing and budget to maintain it.
Social media makes its impact from the get-go by connecting or expanding your existing personal accounts, with business-level accounts. You don’t make a business account on Facebook, you make a business page and are required to use a personal account to be the owner of it. Instagram can have separate accounts but surprisingly, have spawned the modern-day digital influencer, where having access to an influencer’s personal account is more desirable.
Then you have the creation of video content distribution platforms such as YouTube, and TikTok, which can easily help promote you and your business in a different viable format. The conglomeration of these social media sites together builds your digital village on planet internet. This is where you will be able to easily reach your community members, answer any questions, and showcase the importance of your authenticity, across these channels.
Here your community follows, likes, subscribes and comments on all the activity you do, whether it is positive or negative, and they can have discussions amongst themselves or with you directly building your own influential bubble when it comes time to push your products or services. That leads us to the next critical component.
You can already deduce how powerful social media can be in building that connectivity and cohesion amongst like-minded people, but this community won’t simply be built for the sake of building a community. It needs that glue to bind it altogether in the format of the idealistic product. But where do you find that oh-so-amazing product?
Do you follow trends such as Google Trends to see what everyone is talking about? Do you listen to friends and family and go to overseas suppliers and consider drop shipping? What about designing a really cool t-shirt and selling it on Amazon tomorrow? So many people said it’s easy right?
Well, if you’re ready to start and run your own business, you might want to work with an expert such as My Product Today who are ready to work with you to create and design your perfect product. They are a veteran-owned company that focuses on investing into sellable products to be sold on marketplaces such as Amazon, or directly through your social media channels such as Facebook or Instagram.
My Product Today works to get your idea or concept into a physical reality and help connect you to the people who mass-produce it for the wider market base. They see what is feasible and what works, based on their extensive experience in product design, but also product design specifically for selling on these third party marketplaces.
With the right product and social media strategies, you will be able to generate that powerful digital word of mouth and have people start switching to promotors of your products. It isn’t rocket science in any capacity, and it’s all about finding the right niche, the target market, and the authenticity of building that digital online presence.
Traditional media has been caught as someone that is not authentic or basically lying. There has been a lot of exposure not just in recent years, but since the dawn of the internet and sharing information so easily that has had people feeling disgruntled with large companies trying to tell them what to do and what they need to get. Whether it’s the need to drink sugary products or spend excessive amounts on razor blades (which ironically are extremely high margin), the masses have switched towards social media to start looking for real and honest people who are making similar products.
It has allowed for small business owner ‘main street’ to stay alive since they no longer need a physical presence, just that wholesome high-quality product that we miss. This is why it’s become a necessity to ensure that not only you have the proper strategy running your social media operations, but that you maintain that engagement.
Although My Product Today doesn’t focus on social media marketing, they will focus on helping you create a product and giving you one of your best chances to become a viral sensation. They can help empower you as an entrepreneur to still have products built from the heart while providing the ability to scale up or down in production as is needed. They also help ensure their designs and manufacturing of products always is locally compliant, so you never have to worry about a potential future headache.
All that’s needed from you is that entrepreneurial mindset, and the ability to be flexible and ready for anything. You need to be ready to have pride and passion for your product, and be ready to roll with the punches, because having a social media presence can sometimes be a double-edged sword and cut both ways. Don’t let the negativity that can sometimes occur online dissuade you from your mission. You already have a fantastic product that was taken from your mind into this reality, so you don’t need to lose faith in your mission when you get out there.
The main thing to do is to be consistent. Be consistent with your product design, your social media message, your community engagement and management, and every other aspect of the business. There isn’t a secret sauce to being a successful entrepreneur, just be consistent and keep moving forward.
Keep in mind that the best way to get ahead as an entrepreneur is to not go it alone, and always be humble enough to look for experts to help you out in any way you would need it, such as partnering up with My Product Today to get your product out on the market.